In this week’s feature covering the best performing token reported in our Weekly Recap, we will talk about an interesting take on how to apply blockchain technology to new aspects of our everyday life, specifically those that could benefit greatly from a decentralized way to store digital assets.
We’re talking about BLOCKv, a project that aims to improve new economic sectors by providing a way for them to create objects that fit the goods and services they offer and to distribute them to their customers on a blockchain, making them completely auditable, secure and easy to access.
New Times Bring New Needs
As we move forward in technology, the industry must move forward too. And a certain economic landscape that has not advanced as expected is retail, as their model has remained mostly the same while new environments have succeeded in not only reaching more people, but also engaging with them in a more personal way.
Amazon is the perfect example of this phenomenon, implementing sophisticated suggestion algorithms and taking user preferences to let them know of special offers in products that might be of their interest. Retail stores in their majority, given their physical locations, are met with limitations when trying to reach these levels of engagement, especially with the younger audiences, which is why they need projects like BLOCKv to offer them a way to modernize their ways of connecting with customers. But how will they do it?
Bringing Both Sides Closer
BLOCKv offers developers all the necessary tools to develop virtual objects they call Vatoms (Virtual atoms), which can take any shape the user wants and needs, and have the ability to bridge gaps between businesses and customers, governments and citizens, artists and fans, and many other groups whose success is defined by how close they stand to their followers.
This model gives entire liberty to the users to create vouchers, ads, 3D models and many other objects, place them on a determined location in a map, allow clients to interact with them and download them, and even assign a value to the objects in terms of services or special offers. What makes Vatoms special is the great amount of liberty they give to the developer, making themselves the ones to choose which strategy works best for them.
Existing on a blockchain, Vatoms are completely protected against malicious users that want to replicate or tamper them. This also makes it possible for businesses to audit the amount of valid Vatoms in the market, each one cryptographically unique and entirely programmable and updatable in terms of validity and value. Other uses for Vatoms can involve the creation of a trading system for the customers, rewards programs and gamifying alternatives to increasingly boost their engagement.
The results of technology implementation are already seen these days, with the businesses that deploy virtual advertisements, campaigns and effectively run their social media accounts are more popular and better regarded than those that rely on traditional devices. Given this, BLOCKv represents a shot at every interested project to make their way into blockchain in a seamless, eye-catching way that will make users more aware of their brand.